{"id":373,"date":"2025-01-06T09:24:56","date_gmt":"2025-01-06T09:24:56","guid":{"rendered":"https:\/\/teducativas.madeira.gov.pt\/educamediav2\/2025\/01\/06\/ii-concurso-escolar-educacao-para-os-media-consumo-e-publicidade-2\/"},"modified":"2025-01-06T09:24:56","modified_gmt":"2025-01-06T09:24:56","slug":"ii-concurso-escolar-educacao-para-os-media-consumo-e-publicidade-2","status":"publish","type":"post","link":"https:\/\/teducativas.madeira.gov.pt\/educamedia\/2025\/01\/06\/ii-concurso-escolar-educacao-para-os-media-consumo-e-publicidade-2\/","title":{"rendered":"II CONCURSO ESCOLAR \u201cEDUCA\u00c7\u00c3O PARA OS MEDIA\u201d &#8211; Consumo e Publicidade"},"content":{"rendered":"<p><iframe src=\"https:\/\/www.youtube.com\/embed\/ExJ3D0WVKN0?si=gvj_DKH53FgET4CH\" width=\"660\" height=\"415\" title=\"YouTube video player\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\" data-olk-copy-source=\"MessageBody\">O&nbsp;<strong>concurso \u2013 EDUCA\u00c7\u00c3O PARA OS MEDIA&nbsp;<\/strong>\u2013, \u00e9 organizado pela&nbsp;Secretaria Regional de Educa\u00e7\u00e3o, Ci\u00eancia e Tecnologia, sendo operacionalizado pela Dire\u00e7\u00e3o Regional de Educa\u00e7\u00e3o, atrav\u00e9s da Divis\u00e3o de Recursos Educativos Digitais, no&nbsp;<strong>Programa EDUCAmedia<\/strong>.&nbsp;<\/p>\n<p style=\"text-align: justify;\">Visa sensibilizar e fomentar o sentido cr\u00edtico sobre a forma como consumimos os medias digitais. A operacionaliza\u00e7\u00e3o ser\u00e1 atrav\u00e9s de demonstra\u00e7\u00e3o de pr\u00e1ticas e exemplos escolares, sendo que os produtos desde concurso ser\u00e3o apresentados em forma de Notici\u00e1rio Escolar, num evento criado para o efeito. O concurso pretende ainda dar um contributo para o aprofundamento de estudos nesta \u00e1rea, que visem a promo\u00e7\u00e3o de aprendizagens sobre educa\u00e7\u00e3o para os media, comunica\u00e7\u00e3o e produ\u00e7\u00e3o audiovisual. &nbsp;<\/p>\n<p style=\"text-align: justify;\">&nbsp;O tema para a<strong>&nbsp;2\u00aa edi\u00e7\u00e3o do Concurso Educa\u00e7\u00e3o para os Media \u00e9 &#8220;Consumo e Publicidade&#8221;<\/strong>&nbsp;e pretende ensinar os alunos a identificar as t\u00e9cnicas de persuas\u00e3o utilizadas pela publicidade e refletir e compreender como as estrat\u00e9gias de marketing influenciam o consumo. Analisar o impacto dos &#8220;influenciadores digitais&#8221; e do marketing digital no comportamento e nas escolhas do p\u00fablico.<\/p>\n<p style=\"text-align: justify;\">&nbsp;O concurso destina-se a todos os alunos dos ensinos b\u00e1sico e secund\u00e1rio, de todas as institui\u00e7\u00f5es p\u00fablicas e privadas da Regi\u00e3o Aut\u00f3noma da Madeira, com orienta\u00e7\u00e3o de pelo menos um docente ou t\u00e9cnico superior.&nbsp;<\/p>\n<p style=\"text-align: justify;\">&nbsp;A candidatura deve ser efetuada atrav\u00e9s do preenchimento do seguinte formul\u00e1rio&nbsp;<a href=\"https:\/\/forms.office.com\/e\/KANDcCcY6i\" data-auth=\"NotApplicable\" data-linkindex=\"0\"><\/a><a href=\"https:\/\/forms.office.com\/e\/KANDcCcY6i\">https:\/\/forms.office.com\/e\/KANDcCcY6i<\/a>. Os trabalhos ter\u00e3o de ser entregues em formato digital at\u00e9 dia&nbsp;<strong>28 de fevereiro de 2025<\/strong>, atrav\u00e9s do formul\u00e1rio&nbsp;<a href=\"https:\/\/forms.office.com\/e\/RDirENMGm2\" data-auth=\"NotApplicable\" data-linkindex=\"1\"><\/a><a href=\"https:\/\/forms.office.com\/e\/RDirENMGm2\">https:\/\/forms.office.com\/e\/RDirENMGm2<\/a>.&nbsp;<strong>Os trabalhos poder\u00e3o ser realizados com o apoio da equipa EDUCAmedia.&nbsp;<\/strong><\/p>\n<p style=\"text-align: justify;\">&nbsp;No grande notici\u00e1rio escolar, a decorrer em mar\u00e7o, em local a designar,&nbsp;alguns alunos das escolas da RAM ir\u00e3o ser os jornalistas\/pivots, que ter\u00e3o a fun\u00e7\u00e3o de apresentar o notici\u00e1rio e fazer quest\u00f5es aos convidados.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O&nbsp;concurso \u2013 EDUCA\u00c7\u00c3O PARA OS MEDIA&nbsp;\u2013, \u00e9 organizado pela&nbsp;Secretaria Regional de Educa\u00e7\u00e3o, Ci\u00eancia e Tecnologia, sendo operacionalizado pela Dire\u00e7\u00e3o Regional de Educa\u00e7\u00e3o, atrav\u00e9s da Divis\u00e3o de Recursos Educativos Digitais, no&nbsp;Programa EDUCAmedia.&nbsp; Visa sensibilizar e fomentar o sentido cr\u00edtico sobre a forma como consumimos os medias digitais. A operacionaliza\u00e7\u00e3o ser\u00e1 atrav\u00e9s de demonstra\u00e7\u00e3o de pr\u00e1ticas e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[4],"tags":[],"class_list":["post-373","post","type-post","status-publish","format-standard","hentry","category-noticias-educamedia"],"_links":{"self":[{"href":"https:\/\/teducativas.madeira.gov.pt\/educamedia\/wp-json\/wp\/v2\/posts\/373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teducativas.madeira.gov.pt\/educamedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teducativas.madeira.gov.pt\/educamedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teducativas.madeira.gov.pt\/educamedia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teducativas.madeira.gov.pt\/educamedia\/wp-json\/wp\/v2\/comments?post=373"}],"version-history":[{"count":0,"href":"https:\/\/teducativas.madeira.gov.pt\/educamedia\/wp-json\/wp\/v2\/posts\/373\/revisions"}],"wp:attachment":[{"href":"https:\/\/teducativas.madeira.gov.pt\/educamedia\/wp-json\/wp\/v2\/media?parent=373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teducativas.madeira.gov.pt\/educamedia\/wp-json\/wp\/v2\/categories?post=373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teducativas.madeira.gov.pt\/educamedia\/wp-json\/wp\/v2\/tags?post=373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}